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What are the five states of the innovation diffusion process?
Risk-tolerant Investors
Investors who are willing to accept higher levels of volatility and risk in pursuit of potentially greater returns.
Endowment Funds
Funds that are established by donations with the intent that the principal amount is kept intact while the investment income is available for use.
Nonprofit Institutions
Organizations that operate for the collective public or social benefit instead of generating profit for owners or investors.
Investment Earnings
Profits or gains derived from various investments, including interest, dividends, and capital gains.
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