When Bernard, a Marketer, Says That a Segment Has Sufficient

question 6

Multiple Choice

When Bernard, a marketer, says that a segment has sufficient size, he means _________.

• A) The market has an expected return-on-viewing to be worth considering.
• B) The market is too large to be worth considering.
• C) The market has an expected return-on-investment that is positive.
• D) The market has many customers in it.
• E) The market has only one customer in it.

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Definitions:

Technological Curio

An object or concept that evokes interest because of its novelty, uniqueness, or because it represents a particular technological innovation or oddity.

Vaudeville

A genre of variety entertainment in the United States and Canada from the early 1880s until the early 1930s, featuring a mixture of specialty acts such as comedy, song, and dance.

Antitrust Legislation

Laws and regulations enacted to promote competition and prevent unfair monopolies or practices within the marketplace.

Variety-Show

A type of entertainment that includes multiple acts, including music, comedy, and dance performances, presented in a single program.