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The Marketing Manager for ABC Corp

question 92

Multiple Choice

The marketing manager for ABC Corp.is about to launch a new product.He is concerned with coming up with a combination of a name, symbol, and design to identify the new product and to differentiate from the competition.He is trying to come up with the _____ for the product.


Definitions:

Marginal Revenue

The surplus revenue acquired from the sale of one more unit of a good or service.

Profit Maximizing Output

The level of production at which a firm achieves the highest possible profit, determined by the point where marginal cost equals marginal revenue.

Demand Curve

A graphic representation showing how the quantity demanded of a good or service varies with its price.

Marginal Cost

The hike in complete costing that comes with the fabrication of an additional unit of a good or service.

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