Because of Its Reputation for Excellent Flavor and Increasing Energy

question 93

Multiple Choice

Because of its reputation for excellent flavor and increasing energy, NRG Beverages is able to charge a price premium for its products.However, NRG must continue to validate the reasons for this premium price to its customers.This is an example of linking the ______ benefit of brand equity to marketing strategy.

• A) Perceived Quality
• B) Brand Image
• C) Brand Connections
• D) Perceived Bonuses
• E) Brand Loyalty

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Definitions:

Kansas-Nebraska Act

A piece of legislation passed by the U.S. Congress in 1854 that allowed inhabitants of Kansas and Nebraska territories to decide whether to allow slavery, leading to significant political and social conflict.

Popular Sovereignty

A principle that the authority of a state and its government are created and sustained by the consent of its people, through their elected representatives.

Missouri Compromise

An agreement passed in 1820 between the pro-slavery and anti-slavery factions in the United States Congress, involving primarily the regulation of slavery in the western territories.

Republican Party

One of the two major political parties in the United States, traditionally emphasizing limited government, free market principles, and conservative social policies.