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Because she knows that no other single product element conveys more information about the company than the brand, the marketing manager XYZ Shoes is concerned with ____ as an integral part of the product development process.Even though XYZ offers an established product, it is defined, in large measure, by its brand, and the marketing manager works very hard to protect this critical asset.
Environmental
Relating to the natural world and the impact of human activity on its condition.
Leadership Decisions
Choices made by leaders that influence the direction and actions of a group or organization.
Leadership Decisions
Actions or judgments made by someone in a leadership position that influence the direction and effectiveness of an organization or team.
Overt or Covert
Refers to actions or behaviors that are either open and visible (overt) or hidden and secretive (covert).
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