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The Disadvantages of Family Branding Include That They Are Expensive

question 37

True/False

The disadvantages of family branding include that they are expensive to create and that there is no protection for the brand if one of its members is has a problem.

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Definitions:

Poison Pill

A defensive strategy used by corporations to deter hostile takeovers by making the company less attractive to the potential acquirer.

Control

In a business context, the ability to direct the management and policies of a company, often through the ownership of a majority of shares.

Shareholders

Individuals or entities that own one or more shares of stock in a corporation, thus having partial ownership and interest in the company.

Shares

Units of ownership interest in a corporation or financial asset, which provide for an equal distribution in any profits, if any are declared, in the form of dividends.

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