When Apple Introduced the I-Phone in Order to Reach the Corporate

question 6

Multiple Choice

When Apple introduced the i-Phone in order to reach the corporate mobile user, it had to develop features that would attract this market.However, it had to deal with the offerings of market leader Research in Motion, so when the engineers were designing the i-Phone they used the Blackberry as a comparison point.This is an example of the _______ role the brand plays for the brand's competitors.

• A) Invigoration
• B) Education
• C) Protection
• D) Benchmarking
• E) Categorization

Understand the ethical guidelines in psychological research, including informed consent, deception, and privacy.

Recognize the importance and methods of ensuring validity (internal and external) and reliability in research.

Identify the role and implications of deception in psychological research and how it affects ethical considerations.

Evaluate the ethical considerations surrounding animal research and the guidelines set by psychological associations.

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Definitions:

Douglas McGregor

An American social psychologist best known for proposing the Theory X and Theory Y concepts in the management field, relating to different views on worker motivation and behavior.

Chester Barnard

An American business executive and author, known for his theories on management and organizational theory, emphasizing the importance of cooperative effort.

Martin Seligman

An American psychologist known for his work on positive psychology, well-being, and interventions to enhance happiness.

Frederick Taylor

An American mechanical engineer who sought to improve industrial efficiency and is known as the father of scientific management.