The Producers of a Successful Animated Television Program for Children

question 3

Multiple Choice

The producers of a successful animated television program for children entered in agreements with restaurants and toy manufacturers right to use the brand in exchange for a set fee or percentage of sales.This is an example of _______.

• A) Family branding
• B) Store Branding
• C) Stand-alone branding
• D) Co-branding
• E) Licensing

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Definitions:

Continuum of Social Responsibility

A spectrum reflecting the varying degrees of commitment or approaches organizations can take toward social responsibility.

Reaction

The response or change in behavior that occurs as a result of an external stimulus or situation.

Corporate Philanthropy

The act of a corporation or business promoting the welfare of others, typically through charitable donations of funds or time.

Corporate Social Responsibility Strategies

Policies and practices implemented by companies to act ethically and contribute positively to societal well-being, environmental sustainability, and economic prosperity.