How Does the American Marketing Association Define a Brand and Why

question 112

Essay

How does the American Marketing Association define a brand and why is a strong brand important?

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Definitions:

Alienation

Describes the estrangement of individuals from themselves, their work, or society, often discussed in the context of labor and social structures.

Sartre

Jean-Paul Sartre, a French existentialist philosopher, playwright, novelist, political activist, and literary critic noted for his analysis of the nature of existence and freedom.

Mitwelt

A term from existential psychology referring to the world of relationships with others and the social environment.