Having a Product Whose Value Proposition Is a Well-Kept Secret

question 15

Multiple Choice

Having a product whose value proposition is a well-kept secret ________.

• A)Is a good idea
• B)Is not a good thing in marketing
• C)Is a concept that uses subliminal messages
• D)Is a superior concept used in targeting
• E)Is a well-accepted idea in market segmentation

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Definitions:

Resource Market

A market in which households sell and firms buy resources or the services of resources.

Product Market

A market in which products are sold by firms and bought by households.

Tax Revenue

The income that is gained by governments through taxation.

Public Sector

The part of the economy composed of government services and institutions, funded and operated by the government.