Accountants, Purchasing Agents, Engineers, and Other Players in a Buying

question 93

Multiple Choice

Accountants, purchasing agents, engineers, and other players in a buying center perceive the evaluation of products in different ways which makes a buying center:

• A) Less effective than a center handled only by purchasing
• B) More effective since individuals with different perspectives gives a well-rounded view of the purchase decision.
• C) Chaotic since there are so many different view points for a product evaluation
• D) All of the above
• E) None of the above

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Definitions:

Technical Sophistication

The level of advanced technical knowledge and capability incorporated into products, processes, or services.

Complexity

A characteristic of systems or situations that involves multiple interrelated parts, making them difficult to understand, predict, or manage.

Product Life Cycle

A model that describes the stages a product goes through from its introduction to the marketplace until its decline and eventual withdrawal. These stages typically include introduction, growth, maturity, and decline.

Promotional Mix

The blend of different marketing strategies (advertising, sales promotion, public relations, personal selling, and direct marketing) used to achieve marketing goals.