Porsche Was Able to Successfully Introduce the Cayenne SUV as the First

question 36

Multiple Choice

Porsche was able to successfully introduce the Cayenne SUV as the first high-performance sporty SUV.Because the company's brand had high _____ they were able to introduce a product into a category that, to that point, had not been considered a "sports vehicle."

• A) Brand associations
• B) Brand loyalty
• C) Perceived quality
• D) Brand connections
• E) Brand identity

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Definitions:

Motivating

The process of encouraging individuals to perform activities or behaviors to achieve a particular outcome or goal.

Strategic

Pertaining to the long-term goals and planning of a business, particularly in terms of allocation of resources to achieve these goals.

Goal Congruence

The alignment of individual objectives and behaviors with the overall goals and direction of the organization, aiming for harmony and unified effort.

Organisation Goals

The aims or targets that an organization seeks to achieve, which guide its overall strategy and direction.