Dell Used Its Brand to Expand into New Areas Including

question 31

Multiple Choice

Dell used its brand to expand into new areas including printers and consumer electronics such as LCD and plasma televisions.Dell engaged in a ______ extension.

• A)Natural
• B)Line
• C)Random
• D)Category
• E)Basic

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Definitions:

Firm's Existence

The legal status of a company as an entity that can exercise legal rights, fulfill obligations, and face liabilities independently from its owners.

Dissolve

The process of legally ending the existence of a corporation, partnership, or other formal business entity.

Apparent Authority

A situation where a third party reasonably believes that someone has the authority to act on behalf of an organization, even if they do not.

Online Marketing

The practice of promoting products or services over the Internet through various digital channels and strategies to reach a targeted audience.