Coke's Packaging Has Red as the Dominant Color to Express

question 58

Multiple Choice

Coke's packaging has red as the dominant color to express the brand as active and energetic while Pepsi uses blue to present itself as fresh and relaxed.The colors reflect the brand and are carried through in the package design.These are examples of the _____ element of effective packaging.

• A) Usage Promotion
• B) Aesthetic
• C) Communication
• D) Harmony
• E) Protection

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Definitions:

Patterns of Knowing

Refers to the different ways of understanding and acquiring knowledge in a field, often including empirical, aesthetic, personal, and ethical dimensions.

Content Component

The specific elements or subjects that make up the substance or material of a program, course, or educational material.

Affiliated-individuation

A developmental process combining the need for close relationships with the need for personal independence and identity.

Personal Individuation

The process of developing a distinct and unique identity, separating oneself from the collective identity of a group.