In the Growth Stage of the PLC, Communication Strategy _______

question 117

Multiple Choice

In the growth stage of the PLC, communication strategy _______.

• A) Stays the same as the introductory stage due to building primary demand for the category
• B) Shifts to different media and emphasizes direct techniques like sales
• C) Shifts to stimulating individual brand demand rather than primary demand for the category
• D) Shifts to stimulating primary demand
• E) None of the above

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Definitions:

Human Relations Skills

The abilities that facilitate interaction and communication with others, essential for resolving conflicts and fostering healthy work environments.

Leadership Positions

Roles within an organization that entail directing, influencing, and managing others to achieve goals.

Blind Area

Part of the Johari window model, referring to information that others know about a person but the person is unaware of.

Johari Window

A cognitive psychological tool used to help people better understand their interpersonal communication and relationships.