When a Company Uses Packaging or Changes Its Size, Shape

question 14

Multiple Choice

When a company uses packaging or changes its size, shape, or color, it is said that the company is using _________ differentiation.

• A) Style
• B) Form
• C) Feature
• D) Engineering
• E) None of the above

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Definitions:

Maintenance Margin

The minimum equity amount that must be maintained in a margin account after a purchase has been made, to cover the risk of the investment.

Margin Call

A demand by a broker that an investor deposit further cash or securities to cover possible losses.

Initial Margin

The minimum amount of equity required to enter into a position as security for performance, used in futures and margin trading.

Maintenance Margin

The minimum amount of equity that must be maintained in a margin account.