Demographics Are Used as a Segmentation Variable in Both the Consumer

question 37

True/False

Demographics are used as a segmentation variable in both the consumer and business markets.The variables are different for the two markets but the concept is the same for both markets.

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Definitions:

Phantom Limb Sensations

Feelings that an amputated or missing limb is still attached to the body and is moving appropriately with other body parts.

Psychokinesis

The supposed ability to move or manipulate objects with the mind alone, without physical interaction.

Vestibular Sense

The sensory system that contributes to balance and spatial orientation by detecting changes in motion and gravity.

Kinesthesia

The perception of body movements and position sense, often referred to as proprioception.