When Bernard, a Marketer, Says That a Segment Has Sufficient

question 6

Multiple Choice

When Bernard, a marketer, says that a segment has sufficient size, he means _________.

• A) The market has an expected return-on-viewing to be worth considering.
• B) The market is too large to be worth considering.
• C) The market has an expected return-on-investment that is positive.
• D) The market has many customers in it.
• E) The market has only one customer in it.

---

Definitions:

Projection

A defense mechanism where individuals attribute their own unacceptable feelings, desires, or thoughts to someone else.

MMPI

Minnesota Multiphasic Personality Inventory, a standardized psychometric test used for psychiatric diagnosis and personality assessment.

Emotional Disorders

Mental health conditions characterized by the disruption of a person's mood, feeling, or affect, significantly impacting daily life.

Defensive Self-Esteem

A form of self-esteem characterized by fragility and a high sensitivity to criticism and failure, often leading individuals to respond defensively to perceived threats to their self-image.