Some Companies, Insurance and Credit Card, Would Like to Target

question 76

Multiple Choice

Some companies, insurance and credit card, would like to target students as a segment but find them hard to capture.This is an example of a market lacking one of the criteria for segmentation and is called _______.

• A) Reachable-the ability to reach the segment in terms of communication.
• B) Responsiveness-the feeling that the market will buy more if targeted.
• C) Sufficient size-the size of the market is large enough to be worth considering.
• D) Measurable-information can be obtained about the market.
• E) None of the above.

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Definitions:

FDA

The Food and Drug Administration, a federal agency of the United States responsible for protecting and promoting public health through the control and supervision of food safety, tobacco products, dietary supplements, prescription and over-the-counter pharmaceutical drugs, vaccines, biopharmaceuticals, medical devices, and veterinary products.

Predictions

Statements about what will happen in the future based on current information or trends.

Testable

Capable of being examined and evaluated through experimentation or observation to verify the truth or effectiveness.

Hypothesis

A proposed explanation for a particular set of phenomena.