The Benefit Sought Method of Segmentation Focuses on ______

question 117

Multiple Choice

The Benefit Sought method of segmentation focuses on ______.

• A) The different benefits consumers seek.
• B) The product features.
• C) The service offering.
• D) The positioning of the benefits.
• E) The location of the store.

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Definitions:

Raw Materials Production Needs

The quantity and type of raw materials required to meet production targets based on the designed product and manufacturing processes.

Raw Materials Cost

The expense associated with acquiring the unprocessed materials required in the manufacture of products.

Cash Collected

The total amount of money received from sales, services, or other business activities.

Accounts Receivable Balance

The total amount of money owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.