Geographic Segmentation Is Useful but ________

question 80

Multiple Choice

Geographic segmentation is useful but ________

• A) A necessary condition in all segmentation schemes.
• B) Is an insufficient criteria in and of itself.
• C) Creates negative stereotypes to different parts of the country.
• D) Is dependent upon the talent of the marketer to discover the quirks of a given geographic area.
• E) None of the above.

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Definitions:

High-Performance Climates

Work environments characterized by high levels of productivity, job satisfaction, and motivation, where employees are engaged and committed.

Information Technology

Applying computers, storage units, network systems, and other tangible tools, infrastructures, and techniques to produce, process, secure, and exchange any kind of electronic data.

Contingency Thinking

An approach that considers various possible futures or outcomes and prepares strategies accordingly.

Environmental Differences

Variations in the external surroundings that can influence an organization's operations, including cultural, economic, political, and technological factors.