Demographic Segmentation Is One of the Most Popular Segmentation Approaches

question 10

Multiple Choice

Demographic segmentation is one of the most popular segmentation approaches because _________.

• A) It is readily measurable.
• B) Because customer needs and wants tend to vary with some degree of regularity based on demographic differences.
• C) It uses the statistical characteristics of human populations such as age or income.
• D) All of the above.
• E) None of the above.

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