Demographics Are Used as a Segmentation Variable in Both the Consumer

question 37

True/False

Demographics are used as a segmentation variable in both the consumer and business markets.The variables are different for the two markets but the concept is the same for both markets.

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Definitions:

Preretirement Programs

Initiatives designed to prepare employees for retirement, often including financial planning and lifestyle seminars.

Company-Sponsored

Refers to activities, programs, or benefits funded and organized by an employer for its employees.

Paid Holidays

Employer-provided days off with pay, typically for national holidays, as part of an employee's benefits package.

Personal Use Days

Days off given to employees to handle personal matters or for general leisure, separate from traditional sick or vacation leave.