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By Studying Competitors and Implementing Change, Companies Can Create Strategic

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By studying competitors and implementing change, companies can create strategic advantages that help them to create a better market share.


Definitions:

Reverse Auction

A type of auction in which sellers bid to provide goods or services to a buyer, with prices typically decreasing over time until a winning bid is selected.

Would-Be Suppliers

Potential vendors or suppliers that are interested in providing goods or services to a company.

Competition

The alternative firms that could provide a product to satisfy a specific market’s needs.

Organizational Markets

Markets that involve the sale of goods or services to other businesses, government bodies, or institutions, rather than to individual consumers.

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