A Marketing Manager Using PRIZM Is Interested in ____________ Segmentation

question 7

Multiple Choice

A marketing manager using PRIZM is interested in ____________ segmentation.

• A) Geographic.
• B) Psychographic.
• C) Geodemographic.
• D) Occasion.
• E) Benefits Sought.

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Definitions:

Organizational Buyers

Entities such as businesses, governments, and institutions that purchase goods and services for use in the production of other goods and services, for resale, or for operations.

E-marketplace

An online platform where buyers and sellers can exchange goods and services, characterized by its ease of access and broad reach.

Independent Trading Communities

Groups or networks of individual traders, investors, or small businesses that operate independently, often focused on specific markets or commodities.

Online Buying

The process of purchasing goods or services over the internet through digital platforms and websites.