A Marketing Manager Using VALS Is Interested in ____________ Segmentation

question 24

Multiple Choice

A marketing manager using VALS is interested in ____________ segmentation.

• A) Geographic.
• B) Psychographic.
• C) Geodemographic.
• D) Occasion.
• E) Benefits Sought.

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Definitions:

Limitations

The constraints or restrictions that hinder a process, investigation, or analysis.

Break-even

The point at which total costs and total revenue are equal, meaning there is no net loss or gain, and the company has "broken even" on an investment or product.

Variable Selling Costs

Variable selling costs are expenses that vary directly with the level of production or sales volume, such as commissions and shipping charges.

Variable Production Costs

Costs that vary directly with the level of production output, such as raw materials and direct labor, contrasting with fixed costs that remain constant regardless of production volume.