Why Is the Benefits Sought Method of Segmentation a Good

question 25

Essay

Why is the Benefits Sought method of segmentation a good place to start the segmentation process?

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Definitions:

Health Coverage

Insurance that typically pays for medical, surgical, prescription drug, and sometimes dental expenses incurred by the insured.

Family and Medical Leave Act

A U.S. federal law that provides eligible employees with unpaid, job-protected leave for family and medical reasons.

Foreseeable

Able to be anticipated or predicted based on current knowledge or understanding.

National Labor Relations Act

U.S. legislation enacted in 1935 to protect the rights of employees and employers, to encourage collective bargaining, and to curtail certain private sector labor and management practices, which can harm the general welfare of workers, businesses, and the U.S. economy.