Usage Patterns Are Another Way to Divide Up the Market

question 4

Multiple Choice

Usage patterns are another way to divide up the market.What causes you to take your significant other out for that special dinner? Or, what makes you break down and rent a tuxedo for a formal event? This form of usage is called using ________ as a reason to buy.

• A) Time of year.
• B) Graduation.
• C) Occasions.
• D) Experiences.
• E) None of the above.

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Definitions:

Sympathetic Effects

Responses or alterations in the body functions that are stimulated by the sympathetic nervous system, part of the autonomic nervous system that controls "fight or flight" reactions.

Parasympathetic Effects

Physiological actions resulting from the activation of the parasympathetic nervous system, including a decrease in heart rate and the promotion of digestion.

ANS

Autonomic Nervous System, a part of the nervous system that controls involuntary bodily functions, such as heart rate, digestion, and respiratory rate.

Sympathetic Division

Part of the autonomic nervous system that prepares the body for 'fight or flight' responses, increasing heart rate and blood pressure among other effects.