Examlex
Why is the buying center an important part of the purchasing decision?
Information Search
The process by which consumers seek and gather information about products, services, or ideas before making a purchasing decision.
Discount Website
An online platform that offers products or services at reduced prices, often through coupons, deals, or promotional codes.
External Source
An origin of information or materials that lies outside the organization or study in question.
Information Search
The phase in the buying process where consumers actively seek out information about products or services to fulfill a need or desire.
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