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Why Is the Buying Center an Important Part of the Purchasing

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Why is the buying center an important part of the purchasing decision?


Definitions:

Information Search

The process by which consumers seek and gather information about products, services, or ideas before making a purchasing decision.

Discount Website

An online platform that offers products or services at reduced prices, often through coupons, deals, or promotional codes.

External Source

An origin of information or materials that lies outside the organization or study in question.

Information Search

The phase in the buying process where consumers actively seek out information about products or services to fulfill a need or desire.

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