Address the Difference Between the Consumer Marketing and Customer Marketing

question 20

Essay

Address the difference between the consumer marketing and customer marketing mindset.

---

Definitions:

Manufacturing Overhead

All indirect manufacturing costs, including but not limited to utilities, rent, and salaries of supervisors.

Direct Materials Cost

The expense incurred for raw materials that are directly traceable to the production of specific goods or services.

Raw Materials Inventory

The total cost of all the parts and materials that are held in stock by a company and are used in the production process.

Cost of Goods Manufactured

The total cost incurred to produce products that were completed during a specific accounting period.