Explain Post-Purchase Dissonance

question 24

Essay

Explain post-purchase dissonance.How do consumers reduce dissonance? How can companies help reduce dissonance?

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Definitions:

Call to Action (CTA)

A marketing term for an instruction to the audience designed to provoke an immediate response, typically using verbs like "call now," "find out more," or "visit a store today."

Facebook Ad

A form of online advertising that allows businesses and individuals to promote their products or services on the Facebook platform.

Comment Section

A designated area on websites or platforms where users can post comments to engage in a discussion related to the content presented.

Amplification Effects

Amplification effects refer to the increased impact or spread of information, messages, or content through various channels, often leveraging social media or other digital platforms to reach a wider audience.