Examlex
Explain the different lifestyle trends in the United States.Explain how marketers are adapting to these trends.
Principle of Reciprocity
A social norm suggesting that a favor done for someone should be reciprocated by them in the future.
Pareto Principle
Also known as the 80/20 rule, it suggests that 80% of effects come from 20% of causes, applicable across various fields.
Equity Theory
A psychological theory which proposes that employees are motivated when they perceive their treatment in the workplace as fair, especially in how rewards are distributed.
Fairplay Rule
An ethical guideline ensuring fairness and honesty in transactions and interactions, often in sports or business.
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