When Looking to Purchase an Item, Customers Consider Products That

question 117

Multiple Choice

When looking to purchase an item, customers consider products that __________________, not just products related to a particular industry.

• A) Solve a problem
• B) Are basically the same
• C) Meet a need
• D) A & C
• E) A, B & C

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Definitions:

Partial Reinforcement

is a conditioning principle where a response is reinforced only a portion of the time, which can lead to a slower acquisition of a response but greater resistance to extinction.

Variable-Interval

A reinforcement schedule in which the first response after a varying time interval is rewarded.

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, making it a predictable pattern of reinforcement in behavioral conditioning.

Swiftly Delivered Punishment

Refers to the immediate consequence given after an undesirable action to discourage its repetition.