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Margarita Is the Marketing Manager for What's Up Doc? a Doctor

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Margarita is the Marketing Manager for What's Up Doc? a doctor referral website.Recently insurance companies have started to offer their own referral services on their websites.Margarita just got back from a Health Tradeshow where she met another manager that works for a hospital referral website.What could Margarita do to defend her existing markets?


Definitions:

Temperament

An individual’s innate style of responding to the environment, including their typical mood, activity level, and emotional reactivity, often seen as the precursor to personality.

Pruning Process

The natural neurological process in which synapses that are seldom used are eliminated, which occurs mostly during early brain development.

Social Identity

An individual's sense of who they are based on their group membership(s).

International Student

An individual who travels to a country different from their home to engage in academic study at a foreign institution.

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