Properly Use, Data Mining Allows the Firm to _________________

question 97

Multiple Choice

Properly use, data mining allows the firm to _________________.

• A) Move to the marketing planning phase
• B) Choose elements of the marketing mix
• C) Use marketing communications to customize approaches to different segments
• D) A and C
• E) All of the above

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Definitions:

Personalization

The customization of services or content to fit the individual preferences and needs of a user.

Synthetic Learning Environments

Engineered platforms or simulations that replicate real-world scenarios for the purpose of training and learning without the risk of real-world consequences.

Augmented Reality

An enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (such as a smartphone camera).

Simulated Reality

A hypothetical environment that is indistinguishable from the real world, often depicted in science fiction and explored in theories of virtual reality.