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Larry has been working at Funk and Percy, a marketing firm in New York City.Larry has just been given a new client and is try to explain to the client why it is so important to find out what competition looks like through the customer's eyes.What would you say to help Larry explain this?
Risk-Free Return
The theoretical return on an investment with no risk of financial loss, often represented by the yield on government securities such as U.S. Treasury bonds.
Beta
A measure of a security's volatility in relation to the overall market; a beta greater than 1 indicates greater volatility than the market.
Bogey Portfolio
A benchmark portfolio against which the performance of an investment portfolio is measured, often used to assess the skill of portfolio managers.
Excess Return
Excess Return is the return on an investment above the return of a benchmark index or risk-free rate of return.
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