XYZ Marketing Research Is Testing How Customers React to a Proposed

question 40

Multiple Choice

XYZ Marketing Research is testing how customers react to a proposed advertising campaign for Go Fast Sports Cars.They have consumers sit in an MRI machine and monitor which areas of the brain are activated as the participants watch a series of commercials and print ads.They are using _______ to collect the data needed to solve the research problem.

• A) Mechanical observation
• B) Mechanical devices
• C) Behavioral measures
• D) Surveys
• E) Focus Groups

---

Definitions:

Negligent Conduct

A failure to act with the level of care that someone of ordinary prudence would have exercised under the same circumstances.

Causation

A principle in law and philosophy where a cause is linked to an effect; essential for establishing liability in tort cases.

Intervening Cause

An event that occurs after the defendant's act and contributes to a harm, potentially relieving the defendant of liability.

Superseding Cause

An unforeseeable event that interrupts the chain of causation and becomes the primary cause of an incident, relieving the defendant of liability.