A Marketing Research Firm Is Collecting Data for a Client

question 39

Multiple Choice

A marketing research firm is collecting data for a client that sells cold weather apparel.The client is interested in potentially expanding to the Aleutian Islands.The research firm has written a survey for a group of English speaking target markets and they want to convert it to the Inuit Language.However, they are not aware that this language has many different words that mean snow which reflect the different types, and they select the wrong one to use on several questions which negatively impacts the responses they get.This shows the _______ problem that can occur when collecting primary data in global markets.

• A) Unwillingness to respond
• B) Limited access
• C) Unreliable sampling procedures
• D) Inaccurate language translation
• E) Insufficient comprehension

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Definitions:

Hyperglycemia

A medical condition characterized by high levels of glucose (sugar) in the bloodstream.

Cushingoid Features

Physical signs that suggest the presence of Cushing's syndrome, such as a rounded face, fat accumulation around the midsection and upper back, and thinning arms and legs.

Diabetic Ketoacidosis

A serious diabetes complication where the body produces excess blood acids (ketones) due to lack of insulin.

Hyperglycemia

A condition characterized by an excessively high level of glucose in the blood, often associated with diabetes.