While Writing a Customer Satisfaction, the Marketing Director for Brand

question 106

Multiple Choice

While writing a customer satisfaction, the marketing director for Brand X Bank came up with a set of questions that the customer should answer by circling a number between 1 and 7 where 1 meant that they were very dissatisfied by that aspect of their experience and 7 meant that they were very satisfied by that aspect of their experience.He is using _________ questions to collect this information.

• A) Behavioral
• B) Open-ended
• C) Observational
• D) Closed-ended
• E) Probing