In Order to Ensure the Primary Data They Collected About

question 3

Multiple Choice

In order to ensure the primary data they collected about consumer reactions to their product was accurate, the makers of Brand X Toiletries hired a single research firm to visit certain cities in various countries.In the past, they had used mail and telephone surveys by local companies in each country to gather data, but they were concerned about who these companies were surveying and if they actually fit the demographic and lifestyle profiles of Brand X's target market.They hired the new research firm to overcome the _______ problem that can occur when collecting primary data in global markets.

• A) Unwillingness to respond
• B) Limited access
• C) Unreliable sampling procedures
• D) Inaccurate language translation
• E) Insufficient comprehension

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Definitions:

Sociometric

A methodological tool in social sciences used to measure social relationships, acceptance, or rejection within groups.

Reference Group

A group that individuals use as a standard for evaluating themselves, their behaviors, and their attitudes, influencing their sense of social identity.

Interaction Process Analysis (IPA)

A methodology for observing and categorizing the interpersonal dynamics and communication patterns within a group to understand its behavior.

SYMLOG

SYMLOG (System for the Multiple Level Observation of Groups) is a framework and methodology for observing and analyzing the behavior of individuals within a group, focusing on dimensions of dominance/submission, friendliness/hostility, and instrumentality/expressiveness.