Touchpoints Are ________________

question 98

Multiple Choice

Touchpoints are ________________.

• A) Stactic and mobile
• B) Interactive and noninteractive
• C) Frequent and expensive
• D) Infrequent and inexpensive
• E) Frequent and inexpensive

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Definitions:

Empirical Studies

Research based on observed and measured phenomena and derives knowledge from actual experience rather than from theory or belief.

Self-awareness

The awareness of one's own personality, emotions, motivations, and wishes.

Norms

Attitudinal and behavioural uniformities that define group membership and differentiate between groups.

Internalised

The process of incorporating beliefs, attitudes, or standards into one's own value system or behavior.