Some Companies Today Continue to Think of Consumers in the Role

question 63

Multiple Choice

Some companies today continue to think of consumers in the role of faceless reactors to the firm's marketing strategies.These companies tend to use _________ marketing.

• A) Targeted marketing
• B) One-to-one marketing
• C) Customer centric marketing
• D) Mass marketing
• E) Service marketing

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Definitions:

Bystander Effect

A social psychological theory that individuals are less likely to offer help to a victim when other people are present.

Diffusion of Responsibility

Refers to a sociopsychological phenomenon where individuals are less likely to take action or feel a sense of responsibility in the presence of a large group of people.

Pluralistic Ignorance

A psychological phenomenon where individuals wrongly believe their feelings and beliefs are different from those of the group, often leading to conformity despite personal objections.

Good Samaritan Effect

A phenomenon where individuals are more likely to help others in need without expecting anything in return, inspired by the biblical parable of the Good Samaritan.