Companies That Use CRM Are Most Likely to Practice _______________

question 34

Multiple Choice

Companies that use CRM are most likely to practice _______________.

• A) Mass marketing, given the economics of scale created by CRM
• B) Consumer marketing, due to being able to identify like-minded audiences
• C) Shotgun marketing, given the ability to reach large numbers of people
• D) Customer marketing, due to trying to establish one-to-one relationships
• E) Holistic marketing, to reach many different audiences

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Definitions:

Ethnic Minority

A group within a larger society that is distinguished by racial, linguistic, or cultural heritage, often facing different treatment or discrimination.

Ethnic Majority

The sociocultural group within a society that holds the majority of power and influence, often setting societal norms and standards.

Group Identity

The sense of belonging to a specific social group, often accompanied by a strong emotional connection and adherence to group norms and values.

Stereotypes

Oversimplified generalizations about groups of people that may or may not reflect their actual characteristics or behaviors.