The Employees in the Bookkeeping Department at XYZ Corp

question 78

Essay

The employees in the bookkeeping department at XYZ Corp.don't like dealing with customers.Most often customers call only to complain about their bills or the Accounts Receivable clerk has to call to customers to remind them that accounts are past due.Now the marketing department is spearheading a drive to implement a CRM system.As the marketing manager, what can you say to the bookkeeping folks to get their buy-in for the system?

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