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Some companies today continue to think of consumers in the role of faceless reactors to the firm's marketing strategies.These companies tend to use _________ marketing.
Basic Psychological Needs
Fundamental requirements for psychological well-being, including autonomy, competence, and relatedness.
Autonomous
Having the ability or privilege to make one's own decisions or actions independent of external influence or control.
Controlled
A state or condition where actions, processes, or mechanisms are directed or managed by specific guidelines or individuals.
Autonomy Support
The degree to which an organization or leader encourages and facilitates employees' sense of choice and volition in their work.
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