Companies That Focus on Lifetime Value Most Likely Practice _______

question 87

Multiple Choice

Companies that focus on lifetime value most likely practice _______.

• A) Mass marketing
• B) Target marketing
• C) One-to-one marketing
• D) Customer marketing
• E) Consumer marketing

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Definitions:

Functional Needs

The practical or utilitarian requirements that consumers seek in products or services, which fulfill specific functions or tasks.

Search for Information

The process individuals or entities engage in to find and gather data, facts, or details on a particular subject or for a specific purpose, often conducted prior to making decisions.

Esteem Need

A concept from Maslow's hierarchy of needs that refers to the human desire for respect, self-esteem, and recognition from others.

Maslow's Hierarchy

A theory of human motivation represented as a pyramid with five levels of needs, from basic physiological needs to self-actualization.