Greg and Mark, CRM Consultants, Have Been Hired by Devon

question 18

Multiple Choice

Greg and Mark, CRM consultants, have been hired by Devon to guide her company through the CRM implementation process.All employees are on cross-functional teams to focus transforming the firm into a relationship-based enterprise.Greg and Mark have asked the teams to answer these questions: "How do we measure our performance?" and "How do we increase our capacity for change?".It is clear that they are focusing on _______.

• A) Customers
• B) The relationship between the customer and the firm
• C) The managerial issues
• D) Supplier issues
• E) Distribution issues

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Definitions:

Diseconomies of Scale

The phenomenon where production costs per unit increase as a firm's or industry's output expands.

Factor Suitability

A principle in economics that factors of production such as land, labor, and capital are more productive when appropriately matched with their specific uses or industries.

Law of Diminishing Returns

The Law of Diminishing Returns is an economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain constant.

Worker Safety

Regulations and practices designed to protect employees from hazards and risks associated with their work environment.