Cost Is One of the Major Disadvantages in Running a Promotion

question 94

Multiple Choice

Cost is one of the major disadvantages in running a promotion campaign that includes sampling.Many countries restrict the use of couponing.A firm considering direct foreign investment would report these findings under the heading of _____.

• A) Timing
• B) Legal issues
• C) Transaction costs
• D) Marketing communication barriers
• E) Product differentiation

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Definitions:

Management Information System

A system integrating software and hardware designed to provide managers with information to support strategic decision-making.

Customer Buying Patterns

The behaviors and trends displayed by consumers when making purchasing decisions, including factors like frequency, timing, and preferences.

PowerPoint

A presentation program developed by Microsoft, used to create slideshows composed of text, graphics, and other objects, which can be displayed on-screen and navigated through by the presenter.

Podcasts

Digital audio or video files available for streaming or download, usually part of a series, which can cover a wide range of topics.