The Task of Handling Crises and Giving the Company's Perspective

question 89

Multiple Choice

The task of handling crises and giving the company's perspective to news organizations belongs in the ___________ element of marketing communications.

• A)Advertising
• B)Personal selling
• C)Promotion
• D)Public relations
• E)Direct marketing

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Definitions:

Bailee

A person or entity temporarily holding property on behalf of another, under a bailment agreement, wherein the bailee is responsible for the safeguarding of the property.

Negligence

The failure to exercise the care that a reasonably prudent person would exercise in similar circumstances, leading to harm or damage.

Real Property

Land and anything permanently attached to it, such as buildings, also including rights and interests associated with the land.

Personal Property

Movable assets or belongings, excluding real estate, owned by an individual or entity.