When Pepsi Translated Its Popular Slogan, "Come Alive with the Pepsi

question 6

Multiple Choice

When Pepsi translated its popular slogan, "Come Alive with the Pepsi Generation" into Chinese, it was understood as "Bring Your Ancestors Back from the Dead" and was not well received.This illustrates a problem with ___________.

• A) Brand strategy
• B) Country of origin effect
• C) Quality
• D) Fitting the product to the culture
• E) Manufacturing

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Definitions:

Cancer Death Rates

Statistics that represent the number of deaths caused by cancer per 100,000 population in a specified time period.

United States

A country in North America known for its significant economic, cultural, and political influence worldwide.

Cigarette Smoking

The process of breathing in and out the smoke from tobacco or a drug.

Tobacco Use

The act of using tobacco products, including smoking cigarettes, cigars, or pipes, and using smokeless tobacco.